Writing a fresh, compelling listing description for every property gets old fast — especially when you’re juggling a dozen active listings. These prompts give you a starting point for different property types and situations. Always fact-check the output against the actual listing sheet and review for fair housing compliance before publishing.
1. The Standard MLS Description
“Write a 150-word MLS listing description for a [bed]-bed, [bath]-bath home at [address]. Key features: [list]. Tone: warm, professional, not overhyped.”
2. The Luxury Listing
“Write a 200-word luxury listing description for a [price range] home. Emphasize craftsmanship, unique architectural details, and lifestyle rather than just square footage. Features: [list].”
3. The Fixer-Upper
“Write a listing description for a home that needs updating, framed around its potential rather than its flaws. Features: [list]. Avoid overselling condition issues a buyer will discover on inspection.”
4. The Condo or Small Space
“Write a listing description for a [square footage] condo that makes efficient use of space sound like a benefit, not a limitation. Amenities: [list].”
5. The Investment Property
“Write a listing description targeted at investors, emphasizing rental potential, cap rate context, and neighborhood growth trends. Property details: [list].”
6. The Land or Lot Listing
“Write a description for a vacant land listing, focused on potential uses, zoning, and location advantages. Lot details: [list].”
7. Shortening a Long Description for Social Media
“Take this full listing description and condense it into a 40-word caption for Instagram, keeping the most compelling detail first: [paste description].”
8. Rewriting for a Different Buyer Persona
“Rewrite this listing description to appeal specifically to first-time buyers rather than move-up buyers, without changing any facts: [paste description].”
9. The Open House Flyer
“Write short, punchy flyer copy (under 60 words) for an open house this weekend at [address], highlighting the single most compelling feature.”
10. The Compliance Double-Check
“Review this listing description for any language that could raise fair housing concerns, including implied preferences about who should live there: [paste description].”
Prompt 10 is worth using every time, regardless of which other prompt you started with — it takes ten seconds and catches the kind of phrasing that causes real compliance headaches.
This article is part of our Complete Guide to AI for Real Estate Agents.